Ten Reasons NOT to Measure Impact

Learning Measurement, Myths and Worse, Thoughts and Ideas

One of the most counterproductive ideas in the L&D field is also one of the most common. Even today. That idea is this: Measuring the impact of our programs should be the overriding priority in learning evaluation. This idea is harmful enough that it deserves a firm rebuttal.

In the attached PDF I make the case.

Ten Reasons NOT to Measure Impact

4 November 2025

Hello, and Welcome to My Blog!

= Will Thalheimer

I’ve been blogging since 2005.

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Mission:

To empower workplace learning-and-performance professionals to get the most from learning.

To help organizations build strategic learning and performance practices.

To bring research-inspired wisdom to the workplace learning field through my writing, speaking, workshops, evaluations, learning audits, and consulting.

The business case is clear. By utilizing the learning and performance sciences, we create more effect learning interventions, we waste less time and money on ineffective practices and learning myths, we better help our learners, and we better support our organizations.

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