Google talks of Micro Moments, Moments of Intent, and How-To-Do Moments

Google, of course, is trying to sell a product when it says that everyone is getting content in "micro moments," that is, in "moments of intent" when they have a "how-to-do" need. Yes, sounds a bit like Bob Mosher and Conrad Gottfredson's Moments of Need, but the relation between the two is only searchable.

Two thoughts here:

  1. Again, we see more and more emphasis on short learning interventions.
  2. These types of microlearning interventions are only in play when the learner has a clear sense that they need help that new information can provide. There are many other learning needs that aren't covered in "moments of learning intent."

Here is the Google Post with all the new micro-moment buzzwords…