Google talks of Micro Moments, Moments of Intent, and How-To-Do Moments

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Google, of course, is trying to sell a product when it says that everyone is getting content in "micro moments," that is, in "moments of intent" when they have a "how-to-do" need. Yes, sounds a bit like Bob Mosher and Conrad Gottfredson's Moments of Need, but the relation between the two is only searchable.

Two thoughts here:

Again, we see more and more emphasis on short learning interventions.
These types of microlearning interventions are only in play when the learner has a clear sense that they need help that new information can provide. There are many other learning needs that aren't covered in "moments of learning intent."

Here is the Google Post with all the new micro-moment buzzwords…

1 July 2015

Hello, and Welcome to My Blog!

= Will Thalheimer

I’ve been blogging since 2005.

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To empower workplace learning-and-performance professionals to get the most from learning.

To help organizations build strategic learning and performance practices.

To bring research-inspired wisdom to the workplace learning field through my writing, speaking, workshops, evaluations, learning audits, and consulting.

The business case is clear. By utilizing the learning and performance sciences, we create more effect learning interventions, we waste less time and money on ineffective practices and learning myths, we better help our learners, and we better support our organizations.

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