2011 Social-Media Measurement Survey (for Workplace Learning Field)
Social Media is hot, but it is not clear how well we are measuring social media.
A couple of years ago I wrote an article for the eLearning Guild about measuring social media. But it's not clear that we've got this nailed yet.
With this worry in mind, I've created a research survey to begin a process to see how best social-media (of the kind we might use to bolster workplace learning-and-performance) can be measured.
Here's the survey link. Please take the survey yourself. You don't have to be an expert to take it.
Here's my thinking so far on this. Please send wisdom if I've missed something.
- We can think about measuring social media the same way we measure any learning intervention.
- We can also create a list of all the proposed benefits for social media, and the proposed costs, and all the proposed harms, and we can see how people are measuring these now. The survey will help us with this second approach.
Note: Survey results will be made available for free. If you take the survey, you'll get early releases of the survey results and recommendations.
Also, this is not the kind of survey that needs good representative sampling, so feel free to share this far and wide.
Here is the direct link to the survey: http://tinyurl.com/4tlslol
Here is the direct link to this blog post: http://tinyurl.com/465ekpa