Bloggers Who Review Products Must Fully Disclose their Ties

Starting today, December 1, 2009, bloggers who review products will have to fully disclose their ties and reveal any free products they receive. See article in NY Times announcing the ruling.

Within the last year, I was sent a learning product worth over $500, presumably to try to entice me to use it and give it a good review. That product is still in its shrink wrap. I've also had several inquiries over the years about whether I'd be willing to review a learning intervention and say nice things. I won't make such a deal.

Do you ever wonder which workplace learning blogs are slanting their reviews? Me too.

Anyway, today such incentivized bias is supposed to stop.