Randy Olson has written a book to help scientists communicate better.

He argues that scientists need to do a number of things to better connect with their audience–especially their lay audience (their non-scientific audience). That they need to take their complicated information and make it understandable to real people.

Isn’t that what we do as instructional designers?

Yes, so maybe we have something to learn from his messages.

You can check out a radio interview below.

You can check out a blurb from his book below (scroll down when you get there).

www.npr.org/templates/story/story.php?storyId=113832764

You can buy the book at Amazon: