Using Celebrity to Keep Learners Engaged.

Thoughts and Ideas

Nicholas Kristoff, Op-Ed Columnist for the New York Times has a problem. He wants to tell people about the genocide in Darfur but people tune out after a while.

Click here to see his latest attempt to keep our attention.

Click here to see his recent work on this topic with George Clooney.

Advice for Learning Professionals

As a learning professional, have you ever utilized "celebrity" to grab your learners' attention? I'm not necessarily talking about movie stars. What about a well-respected person in your company? Your CEO?

Of course, it's not always easy to get this right, but it's a tool we ought to have in our toolbox.

By the way, which link did you click first above? They're both the same…

19 February 2009

Hello, and Welcome to My Blog!

= Will Thalheimer

I’ve been blogging since 2005.

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Mission:

To empower workplace learning-and-performance professionals to get the most from learning.

To help organizations build strategic learning and performance practices.

To bring research-inspired wisdom to the workplace learning field through my writing, speaking, workshops, evaluations, learning audits, and consulting.

The business case is clear. By utilizing the learning and performance sciences, we create more effect learning interventions, we waste less time and money on ineffective practices and learning myths, we better help our learners, and we better support our organizations.

See below for ways to find content:

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