https://www.worklearning.com/wp-content/uploads/2017/10/wlr-logo-color-FLATline-300x67.png 0 0 Will Thalheimer https://www.worklearning.com/wp-content/uploads/2017/10/wlr-logo-color-FLATline-300x67.png Will Thalheimer2009-02-19 11:18:342009-02-19 11:18:34Using Celebrity to Keep Learners Engaged.
Using Celebrity to Keep Learners Engaged.
Nicholas Kristoff, Op-Ed Columnist for the New York Times has a problem. He wants to tell people about the genocide in Darfur but people tune out after a while.
Click here to see his latest attempt to keep our attention.
Click here to see his recent work on this topic with George Clooney.
Advice for Learning Professionals
As a learning professional, have you ever utilized "celebrity" to grab your learners' attention? I'm not necessarily talking about movie stars. What about a well-respected person in your company? Your CEO?
Of course, it's not always easy to get this right, but it's a tool we ought to have in our toolbox.
By the way, which link did you click first above? They're both the same…