Starbucks is shutting all its stores on February 26th for three hours to train or retrain its employees.
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The question will be, is the training well-designed?
Wednesday morning February 27th will give only a partial answer. March, April, and May will be more important. And of course, maybe this has nothing to do with training at all. Maybe it’s a store management problem. Maybe the brand is too diluted, no longer special. Maybe competition from Dunkin’ Donuts and McDonalds is creating issues, especially as consumers try to save money in these uncertain economic times.
Will the training work? Stay tuned.