Apple’s new iPhone is really quite amazing. I’m not usually a gadget guy, but you ought to check this out. It really has some great potential as an m-learning device. It will have some of the same limitations of any m-learning device, but it does give us a good glimpse of the future. Check out Steve Job’s introduction of the iPhone by clicking here. Job’s keynote is not only interesting for the content. It’s great theater as well. I clicked on it to find a quote, but I ended up watching almost the whole damn keynote. I found it inspiring. And I don’t think it was inspiring because I was once the proud owner of the first line of the Apple Macintosh’s—the one’s with the 128K disk drives. SMILE.
Of course, there is always a downside isn’t there. Check out this article from the NY Times on how Apple is restricting iPod and iTunes users in using music files. Is Apple in danger of losing it’s Teflon-coated image as the good-tech angel?
"Everybody hates their phone," Jobs says, "and that’s not a good thing. And there’s an opportunity there." To Jobs’s perfectionist eyes, phones are broken. Jobs likes things that are broken. It means he can make something that isn’t and sell it to you for a premium price.
This brilliant business analysis ought to relate to our industry as well. What’s out there in the training-and-development, e-learning, learning-and-performance field that is broken? What can we fix? What can we get people to actually pay for?
Stay tuned for my answers to these questions over the next couple years. And leave your comments about what is broken and what can be fixed.