My home just got robo-called by my Health Insurance Company. They wanted to remind us to get our flu shots.

This seems like a nice performance-support reminder to me. My insurance company pays for those flu shots too, which makes it nice (I'm in Massachusetts, where we have new required health-care standards, and it's not clear whether the state reimburses the insurance companies or not).

Hmmm. I wonder whether they are testing the value of this. It would be so easy to evaluate the benefits of this.