Too often, product training is based on the false assumption that sales people and customer service reps simply need to be fed information about product features and benefits. Fortunately, Dan Bixby has come along and written a book to help design product training that actually works.

Here’s the testimonial I wrote for the book:

“Dan Bixby’s book will help technical experts create training that actually works to improve performance. Backed by years of experience, Bixby connects with practical advice and empathy—and helps experts avoid the most common mistakes in product training.”

You can check out Bixby’s book on Amazon at: https://amzn.to/2wBN110