Robert Gagne's 1st event of instruction was "Gain Attention." Michael Allen's company, Allen Interactions, has been saying for years, "No More Boring e-Learning." We've all heard the stories of how often e-learning turns learners off. And yet, there is still a whole lot of boring e-learning out there.
An article from the eLearning Guild helps us avoid the trap, specifically by helping us start our learning interventions in ways that grab attention. Paul Clothier interviews Carmen Taran, author of the book Better Beginnings.
Dan Balzer and Susan Manning offer an excellent Podcast on the topic. You can find the link to the Guild article at their web page as well.