A year and a half ago, three esteemed researchers (and me) published a series of articles debunking the meme that people remember 10% of what they read, 20% of what they hear, and 30% of what they read, etc…
Here was my review of those research articles.
Unfortunately, until now, the articles themselves were not available online. To subscribe to the originating journal, Educational Technology, click here.
Now, we the authors are able to share a copy with you.