Nicholas Kristoff, Op-Ed Columnist for the New York Times has a problem. He wants to tell people about the genocide in Darfur but people tune out after a while.

Click here to see his latest attempt to keep our attention.

Click here to see his recent work on this topic with George Clooney.

Advice for Learning Professionals

As a learning professional, have you ever utilized "celebrity" to grab your learners' attention? I'm not necessarily talking about movie stars. What about a well-respected person in your company? Your CEO?

Of course, it's not always easy to get this right, but it's a tool we ought to have in our toolbox.

By the way, which link did you click first above? They're both the same…