Posts

One of my blog posts is much, much, much more popular than any of my other blog posts. It’s the blog post on the fake numbers on the learning pyramid sometimes associated with Edgar Dale’s Cone.

The disproportional popularity of this blog post has gone on for years and it fascinates me. It says something. I can’t be sure exactly what it says, but I have some good guesses.

This has me thinking. What if we all–bloggers in the learning industry–shared our most popular blog posts. Maybe this would say something about our industry.

Let’s try it!!

 

If You’ve Been Blogging in the Learning Industry for One Year or More,
Please Answer The Questions Below.

Or use this link: https://www.surveymonkey.com/r/bigposts

 

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I'm a bad blogger. I don't analyze my site traffic. I don't drive my readers down a purchase funnel. I don't sell advertising on my blog site. I'm a bad, bad blogger.

Two months ago, I set up Google Analytics to capture my blog's traffic. Holy heck batman! I found out something amazing, and I'm not really sure how to think about it.

Over April and May 2014, my most popular blog post–that is, the one most visited–was a blog post I published in 2006. How popular was this 2006 blog post? It accounted for 50% of all my blog traffic! Fifty freakin' percent! And April and May have been relatively busy blog posting months for me, so it wasn't like I wasn't creating new traffic.

What blog post was the envy of all the others?

It was this one, on one of the biggest myths in the learning field.

I guess this makes sense, (1) it's important, (2) the myth keeps resurfacing, and (3) by now the link has been posted in hundreds of places.

If I die today, at least I have made a bit of a difference, just in this blog post.

I'm a bad, bad blogger.  <<<<<WINK>>>>>

Starting today, December 1, 2009, bloggers who review products will have to fully disclose their ties and reveal any free products they receive. See article in NY Times announcing the ruling.

Within the last year, I was sent a learning product worth over $500, presumably to try to entice me to use it and give it a good review. That product is still in its shrink wrap. I've also had several inquiries over the years about whether I'd be willing to review a learning intervention and say nice things. I won't make such a deal.

Do you ever wonder which workplace learning blogs are slanting their reviews? Me too.

Anyway, today such incentivized bias is supposed to stop.