Will Thalheimer interviews Anna Belyaev and Gretchen Hartke of Type A Learning Agency in January of 2006.

This Segment provides an introduction and ask the first question on getting "leadership energy" into e-learning design.

Questions Asked:

Leadership gets things done in organizations. Most e-learning is devoid of this leadership factor. How can we design leadership into e-learning.

A Learning Agency. Who are you and what are you trying to say with that name?


MP3 File

NOTE: The full interview is available for download below the individual segments.

Will Thalheimer interviews Anna Belyaev and Gretchen Hartke of Type A Learning Agency in January of 2006.

This Segment asks about popular culture influences in e-learning design.

Question Asked:

Type A is always focusing on popular culture messages. How can we draw inspiration from popular culture messages and the concept of "stickiness" and design this into our e-learning?


MP3 File

NOTE: The full interview is available for download below the individual segments.

Will Thalheimer interviews Anna Belyaev and Gretchen Hartke of Type A Learning Agency in January of 2006.

This Segment asks questions on Innovation and Workshops.

Questions Asked:

Where do you draw inspiration to be innovative in e-learning?

Do people come to Type A to learn about e-learning design?


MP3 File

NOTE: The full interview is available for download below the individual segments.

Will Thalheimer interviews Anna Belyaev and Gretchen Hartke of Type A Learning Agency in Jan of 2006.

This segments ask questions on research, spending money, and hopes.

Questions asked:

What is your view of research-based instructional design?

If I gave you $2 million to spend in the e-learning field, how would you spend it?

What are your hopes for the learning and performance field?


MP3 File

NOTE: The full interview is available for download below the individual segments.

In late January 2006 I had the pleasure of spending a few days with Type A Learning Agency in Chicago. While there I interviewed CEO Anna Belyaev and Director of Instructional Design Gretchen Hartke.

This is the full version of that interview. It is segmented above (into 5 segments) for easy access to particular questions of interest.


MP3 File