Book: Anatomy of a Breakthrough by Adam Alter

Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most by Adam Alter

In Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most, Adam Alter explores the pervasive experience of feeling stuck, whether in personal endeavors, professional projects, or creative pursuits. Drawing from two decades of research, Alter introduces the concept of a “friction audit,” a systematic approach to identifying and overcoming obstacles that impede progress. He categorizes sources of friction into three areas: unhelpful emotions (HEART), counterproductive thought patterns (HEAD), and detrimental behaviors (HABIT). Through a blend of scientific studies, compelling anecdotes, and practical strategies, Alter demonstrates how understanding and addressing these frictions can lead to meaningful breakthroughs and sustained success.

Adam Alter is a professor of marketing at New York University’s Stern School of Business, with an affiliated appointment in the Department of Psychology. He holds a Bachelor of Science in psychology from the University of New South Wales and earned his M.A. and Ph.D. in psychology from Princeton University. Alter is the author of two previous books, Drunk Tank Pink and Irresistible, both of which have been acclaimed for their insights into human behavior and the impact of technology on society. His research has been featured in numerous publications, and he has delivered talks at venues such as the Cannes Lions Festival and TED.

For workplace learning professionals, Anatomy of a Breakthrough offers actionable frameworks to help individuals and teams identify and overcome barriers to progress. Alter’s friction audit provides a practical tool for diagnosing and addressing the emotional, cognitive, and behavioral obstacles that can hinder learning and development. By applying these principles, professionals can design interventions that facilitate personal growth, enhance team dynamics, and drive organizational success.