The Neon Elephant Award
The Neon Elephant Award is awarded to a person, team, or organization exemplifying enlightenment, integrity, and innovation in the field of workplace learning and performance. Announced in December—during the time of year when the northern hemisphere turns away from darkness toward the light and hope of warmer days to come—the Neon Elephant Award honors those who have truly changed the way we think about the practice of learning and performance improvement. Award winners are selected for demonstrated success in pushing the field forward in significant paradigm-altering ways while maintaining the highest standards of ethics and professionalism.
Why “Neon Elephant?”
The elephant represents learning, power, strength, and the importance of nurturing the community. The glow of neon represents enlightenment, illumination, and a spark of something unique and alluring.
The award is based purely on merit and the criteria detailed above. Proposals are not accepted, nor are any entrance fees solicited or accepted. While advice on the selection is sought from industry thought leaders, Dr. Will Thalheimer of Work-Learning Research is the final arbiter. Awards will only be made in years when exceptional contributions to the workplace learning and performance field are apparent.
The 2022 Neon Elephant Award was awarded to Donald Clark for writing the book Learning Experience Design: How to Create Effective Learning that Works and for the Great Minds On Learning webcast and podcast done in collaboration with John Helmer—and for his tireless work of many years advocating for research-based learning designs and effective innovations in learning technology.
The 2021 Neon Elephant Award was awarded to Clark Quinn and Patti Shank—to Clark Quinn for writing the book, Learning Science for Instructional Designers and Patti Shank for writing the book Write Better Multiple-Choice Questions to Assess Learning—and for their many years translating learning research into practical recommendations.
The 2020 Neon Elephant Award was awarded to Mirjam Neelen and Paul Kirschner for writing the book, Evidence-Informed Learning Design: Use Evidence to Create Training Which Improves Performance—and for their many years publishing their blog 3-Star Learning Experiences.
The 2019 Neon Elephant Award was awarded to David Epstein for writing the book Range: Why Generalists Triumph in a Specialized World, and for his many years as a journalist and science-inspired truth teller.
The 2018 Neon Elephant Award was awarded to Clark Quinn for writing a book debunking the learning myths, Millennials, Goldfish & Other Training Misconceptions: Debunking Learning Myths and Superstitions—and for his many years advocating for research-based practices in the workplace learning field.
The 2017 Neon Elephant Award was awarded to Patti Shank for writing and publishing two research-to-practice books this year, Write and Organize for Deeper Learning and Practice and Feedback for Deeper Learning—and for her many years advocating for research-based practices in the workplace learning field.
The 2016 Neon Elephant Award was awarded to Pedro De Bruyckere, Paul A. Kirschner, and Casper D. Hulshof for their book Urban Myths about Learning and Education—a book that provides a research-based reality check on the myths and misinformation that float around the learning field.
The 2015 Neon Elephant Award was awarded to Julie Dirksen for her book, Design for How People Learn—a book that wonderfully conveys practical, research-based wisdom through the authentic voice of an experienced instructional designer and strategist.
The 2014 Neon Elephant Award was awarded to Peter C. Brown, Henry L. Roediger III, and Mark A. McDaniel for their book, Make it Stick: The Science of Successful Learning—a book that brilliantly conveys scientific principles of learning in prose that is easy to digest, comprehensive and true in its recommendations, highly-credible, and impossible to ignore or forget.
The 2013 Neon Elephant Award was awarded to Gary Klein for his many years doing research and practice in naturalistic decision making, cognitive task analysis, and insight learning–and for reminding us that real-world explorations of human behavior are essential in enabling us to distill key insights.
The 2012 Neon Elephant Award was awarded to K. Anders Ericsson for his many years conducting research on expertise and creating a body of knowledge that has inspired many others to translate his research into recommendations for use by performance-improvement professionals.
The 2011 Neon Elephant Award was awarded to Jeroen van Merriënboer for his many years conducting research on learning and translating that research into practical models for use by learning professionals.
The 2010 Neon Elephant Award was awarded to Richard E. Clark for his many years in leading the workplace learning-and-performance field by bridging the gap between academic research and practical application.
The 2009 Neon Elephant Award was awarded to Ruth Clark for her many years in leading the workplace learning-and-performance field with research-based insights and recommendations, and—by so doing—helping to professionalize our field.
The 2008 Neon Elephant Award was awarded to Robert Brinkerhoff for developing the Success Case evaluation method and for advocating that learning professionals play a more “courageous” role in their organizations.
The 2007 Neon Elephant Award was awarded to Sharon Shrock and Bill Coscarelli for advocating against the use of memorization-level questions in learning measurement and for the use of authentic assessment items, including scenario-based questions, simulations, and real-world skills tests.
The 2006 Neon Elephant Award was awarded to Cal Wick of the Fort Hill Company for his work developing methodologies and software to support learning transfer.