Neon Elephant Award 2007

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22nd December 2007

Neon Elephant Award Announcement

Dr. Will Thalheimer, President of Work-Learning Research, announces the winners of the 2007 Neon Elephant Award, given this year to Sharon Shrock and Bill Coscarelli for advocating against the use of memorization-level questions in learning measurement and for the use of authentic assessment items, including scenario-based questions, simulations, and real-world skills tests.

Click here to learn more about the Neon Elephant Award…


2007 Award Winners – Sharon Shrock, Bill Coscarelli

Sharon Shrock and Bill Coscarelli have worked together for over 25 years building world-class expertise in the area of learning measurement and criterion-referenced test development. Their lifetime of work embodies the values of the Neon Elephant Award.

The third edition of their book Criterion-Referenced Test Development: Technical and Legal Guidelines for Corporate Training, released late this year, is a standard reference in the learning-and-performance field, having won two professional society awards as the year’s outstanding publication. Their workshops and consulting on Level 2 Assessment and Certification are based on sound methodology and real-world expertise.

In addition to their lifetime of work, they are honored this year for their paradigm-altering recommendation that memorization-level questions are inadequate for use in measuring learning as it relates to workplace competence. This recommendation is absolutely stunning given that current practice in evaluating learning relies, almost without exception, on memorization-level questions. That the most highly-regarded text on criterion-referenced testing advocates for this change—especially given its focus on legal liabilities—should send shockwaves through our industry.

Bios and more information about Sharon and Bill can be found on their website at

You can read a review of Sharon and Bill’s book on Will Thalheimer’s blog at this link.

You can purchase their book through by clicking on this link: Criterion-referenced Test Development: Technical and Legal Guidelines for Corporate Training


Click here to learn more about the Neon Elephant Award…